Privacy Policy

Last updated: September 21, 2026

This Privacy Policy explains how OrthoDog (orthodog.uk) collects, uses, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR 2016/679), and the Privacy and Electronic Communications Regulations (PECR).

OrthoDog is an independent, editorially autonomous English-language magazine focused on dogs, canine health, product testing, and animal wellbeing. All editorial decisions are made independently.

1. Data Controller

The data controller responsible for this website is:

Trusted Insights Limited
Office 3906, 39th The Ctr 99
Queen's Rd Central, Central
Hong Kong

Email: hello@trustedinsightslimited.com

For all data protection enquiries, including requests to exercise your rights, please contact us at the email address above.

2. Data We Collect and How We Collect It

We may collect the following categories of personal data:

2.1 Data You Provide Directly

  • Name and email address, if you subscribe to a newsletter or contact us
  • Message content submitted via contact forms
  • Comments or contributions submitted to the site

2.2 Data Collected Automatically

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referral URLs
  • Device type and screen resolution
  • Date and time of your visit

This data is collected via server logs, cookies, and analytics tools (see Section 5).

3. Legal Basis for Processing

We process your personal data on the following legal bases under Article 6 UK/EU GDPR:

Processing Activity Legal Basis
Newsletter subscription Consent (Art. 6(1)(a))
Responding to contact enquiries Legitimate interests (Art. 6(1)(f))
Website analytics and performance monitoring Legitimate interests (Art. 6(1)(f))
Non-essential cookies and advertising Consent (Art. 6(1)(a))
Security and fraud prevention Legitimate interests (Art. 6(1)(f))

Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms. You may object to processing based on legitimate interests at any time (see Section 8).

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out prior to withdrawal.

4. Purposes of Processing

We use personal data for the following purposes:

  • Operating and maintaining the OrthoDog website
  • Sending newsletters and editorial updates to subscribers
  • Responding to enquiries and reader communications
  • Analysing website usage to improve content and user experience
  • Displaying contextually relevant advertising
  • Detecting and preventing security threats or fraudulent activity
  • Complying with legal obligations

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on orthodog.uk. Cookies are small text files stored on your device.

5.1 Types of Cookies We Use

Strictly Necessary Cookies

Required for the website to function properly. These cannot be disabled. No consent is required for these cookies.

Analytics Cookies

Used to understand how visitors interact with the site (e.g. pages visited, session duration). Set only with your consent.

Advertising and Targeting Cookies

Used to display relevant advertisements and measure their effectiveness. Set only with your consent.

Functional Cookies

Enable enhanced features such as remembering your preferences. Set only with your consent.

5.2 Cookie Consent

When you first visit orthodog.uk, you will be presented with a cookie consent banner. Non-essential cookies are only placed after you have given your consent. You may withdraw or adjust your consent at any time via the cookie settings link available on the website.

5.3 Managing Cookies via Your Browser

You can also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the website. For guidance, visit www.aboutcookies.org.

6. Hosting and Technical Infrastructure

orthodog.uk is hosted by a third-party hosting provider. Hosting servers may process technical data including IP addresses and access logs as part of providing the hosting service. Our hosting provider acts as a data processor on our behalf and is bound by appropriate data processing agreements.

6.1 SSL/TLS Encryption

All data transmitted between your browser and orthodog.uk is encrypted using Secure Sockets Layer / Transport Layer Security (SSL/TLS) technology. This is indicated by the https:// prefix and the padlock symbol in your browser's address bar. This encryption protects your data from interception during transmission.

7. Third-Party Sharing and Service Providers

We do not sell your personal data to third parties. We may share data with the following categories of trusted service providers who process data on our behalf under appropriate contractual protections:

  • Hosting providers - for server infrastructure and website delivery
  • Analytics providers - to analyse website traffic and user behaviour (subject to your consent)
  • Email / newsletter platforms - to manage subscriber lists and send editorial newsletters
  • Advertising networks - to display advertisements on the website (subject to your consent)
  • Content delivery networks (CDN) - to improve site performance and speed
  • Security services - to protect against spam, bots, and malicious activity

We may also disclose data where required by law, court order, or regulatory authority, or to protect the rights, property, or safety of the website, its operators, or third parties.

7.1 International Data Transfers

Some of our service providers may be located outside the UK or European Economic Area (EEA). Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK/EU adequacy decisions
  • Standard Contractual Clauses (SCCs) approved by the UK ICO or European Commission
  • Other legally recognised transfer mechanisms

8. Data Retention

We keep personal data only for as long as it is needed for the purposes set out above, or for as long as a legal retention obligation applies.

  • Server log files: typically a few days up to a few weeks, for security and fault analysis.
  • Analytics and tracking data: in line with the retention periods of the respective providers, typically 14 to 26 months.
  • Correspondence: for as long as needed to deal with your enquiry, and thereafter in line with statutory retention periods.

9. Security of Your Data

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or disclosure. This website uses an SSL/TLS certificate, recognisable by the padlock symbol and the https:// prefix in the address bar, so data exchanged between your browser and our server is transmitted in encrypted form.

Despite these measures, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. Where a personal data breach is likely to result in a high risk to your rights and freedoms, we will inform you and the competent supervisory authority as required by law.

10. Your Rights

Under the UK GDPR and the Data Protection Act 2018 you have the following rights in relation to your personal data:

  • Right of access: you can ask whether and which personal data we process about you, and receive a copy.
  • Right to rectification: you can have inaccurate data corrected and incomplete data completed.
  • Right to erasure: you can ask us to delete your data, provided no legal retention obligation applies.
  • Right to restriction: you can have processing restricted while a request is being dealt with.
  • Right to data portability: you can receive your data in a common, machine-readable format, or have it transferred.
  • Right to object: you can object to processing based on legitimate interests, including profiling for marketing purposes.
  • Right to withdraw consent: where you have given consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us using the email address in section 12. We will respond within the statutory period of one month. To prevent misuse, we may ask you to verify your identity.

11. Complaints to the Supervisory Authority

If you believe that our processing of your personal data infringes data protection law, you have the right to lodge a complaint with a supervisory authority. In the United Kingdom this is the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (ico.org.uk). You may also contact the supervisory authority in your country of residence.

12. Contact

For questions about this privacy policy or about the processing of your personal data, please contact the data controller:

Trusted Insights Limited
Office 3906, 39th The Ctr 99
Queen's Rd Central, Central
Hong Kong
Email: hello@trustedinsightslimited.com

13. Changes to This Privacy Policy

We may update this privacy policy from time to time, for example when our services or the applicable law change. The current version is always available on this page.

Last updated: 22 September 2026